Sep 28, 2016


Top-selling cars in August

We continue with our initiative of informing the motoring public of the local auto industry's actual performance and its continuing contribution to the country's economy. With these regular sales performance inputs we also hope to inform the public how each industry player performs and which particular models in the vast array that are being currently offered in the local market are most preferred, which may be by choice, by their use or function or by its overall performance.

As we have mentioned in the past weeks, these facts and figures are documented information from Stradcom, the LTO's (Land Transportation Office) long-time official IT Provider based on actual vehicle registration all over the country. The following are culled from the official list of vehicle registration for the month of August, 2016.

During the month of August, considered by the Chinese as the "ghost month", when business and other things are not at their best, a total of 26,034 vehicles that belong to the Standard Category (as per motoring media consensus and adopted by the Awards Committee of the Auto Focus People's Choice Awards) were registered.

The Standard sub compact sedan category with a total of 23 models still registered the most number at 8,168 units with the Toyota Vios outselling everyone else with Mitsubishi Mirage G4 coming in second, the Hyundai Accent on 3rd and the Mitsubishi Mirage and the Honda City coming in in 4th and 5th respectively.

Although with only 8 models, the second largest-selling category was the midsize SUV with 5,157 units with the Toyota Fortuner topping the list followed by the Mitsubishi Montero Sport with the Ford Everest on 3rd followed very closely on 4th by the Isuzu D-Max with the Chevrolet Trailblazer trailing behind on the 5th position.

A total of 3,495 units belonging to the MPV or multi purpose vehicle with 9 models were registered in the same month with the Toyota Innova on top followed by the Mitsubishi Adventure and Honda Mobilio on 2nd and 3rd slots with the Suzuki Ertiga on the 4th rung while the BAIC M20 and the Mahindra Xylo on 5th and 6th with a single unit separating both newcomers in the industry.

The 8-model pick up category were part of the top sellers with 2,892 units sold with the Toyota HiLux leading the pack with the Ford Ranger not far behind and the Nissan Navara on 3rd slot with Mitsubishi Strada and the Isuzu D-Max occupying 4th and 5th.

A total of 2,752 vans were registered with the Toyota HiAce ahead over 2nd placer Nissan Urvan while the Hyundai Grand Starex and the Kia Grand Carnival took 3rd and 4th slots in this 4-model category.

The Ford EcoSport and the Ford Escape grabbed 1st and 2nd in the compact SUV category, which sold a total of 1,617 units in its 14-model line up with the Honda HR-V, the Subaru Forester and the Hyundai Tucson coming in one after the other in their 3rd, 4th and 5th rankings.

With the Corolla Altis selling the most number, 1,114 compact sedans were sold out of the 10-model line up. The Honda Civic came in 2nd with the Hyundai Elantra 3rd, newcomer Suzuki on 4th and the Mazda3 was 5th.

The 8-model "open" category had vehicles that couldn't be accurately considered on any category and it sold 542 units with Nissan Juke heading the list followed by the Toyota FJ Cruiser with the Subaru XV on 3rd and the Subaru Outback and the Subaru Levorg on 4th and 5th.

There were a total of 182 large SUVs registered and the Ford Explorer was on top with the Toyota Prado in 2nd, the Mitsubishi Pajero on 3rd with the Nissan Patrol Royale 4th and Ford Expedition on 5th on the 9-model line up.

The 7-model midsize sedan category had 81 units sold. The Toyota Camry sold the most with the Kia Forte coming in 2nd, the Honda Accord was on 3rd slot and the Mazda 6 and Nissan Altima on the final 2 rungs. 

There are 6 models listed under the sports car category and the Ford Mustang leads the elite group with the Subaru WRX 2.0 in 2nd, the Mazda MX5 in 3rd, and the 4th and 5th slots occupied by Subaru WRX STI and the Hyundai Genesis Coupe.

Next week, we'll have the August sales figures of the Luxury category.

People's Choice Awards voting results at the PIMS
We conducted an on-site public voting for the Auto Focus People's Choice Awards during CAMPI's (Chamber of Automotive Manufacturers in the Philippines) grand staging of the Philippine International Motor Show at the World Trade Center a few weeks back.

There were 858 car enthusiasts who registered and cast their votes during the 4-day polls. A total of 4,123 votes were cast for Standard models while 4,090 votes were for the Luxury category. Here are the results.

STANDARD CATEGORY

Brand Model Category Votes
1. Honda Civic Compact Sedan 202
2. Toyota 86 Sports Car 174
2. Subaru WRX STI Sports Car 174
3. Jeep Wrangler Large SUV 139
4. Mazda MX-5 Sports Car 138
5. Mitsubishi Montero Sport Midsize SUV 125
6. Toyota Fortuner Midsize SUV 107
7. Mazda Mazda3 Compact Sedan 104
8. Ford Ranger Pick up 93
9. Mitsubishi Lancer Compact Sedan 90
10. Isuzu MU-X Midsize SUV 85

LUXURY CATEGORY

Brand Model Category Votes
1. Porsche 911 Carrera S Sports Car 247
2. Lexus RCF Sports Car 241
3. Ford Mustang Sports Car 227
4. BMW MX-5 Sports Car 138
5. Lamborghini Huracan Sports Car 143
6. Dodge Challenger Sports Car 137
7. MINI Cooper Sub Compact 132
8. Toyota Land Cruiser Large SUV 129
9. Jeep Grand Cherokee Large SUV 118
10. Toyota Alphard Van 102

With the deadline for casting your votes on midnight of September 30 there are still 2 days left for you to vote for your favorite automobile model to vie for the 2016-2017 Automobile of the Year - People's Choice Awards (Standard / Luxury). Log on to www.autofocus.com.ph.

Happy Motoring!!!

For questions and comments (email) sunshine.television@yahoo.com

ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)