Two weeks back we had in this column the recorded sales performance of the local auto industry indicated by the actual number of registered vehicles of different categories and models with the LTO ( Land Transportation Office) as certified by STRADCOM, its long-time official IT provider.
Due to space limitations the report was limited to Standard models only. This week we would release registration figures of the top Premium Luxury models as well as the total performance of the Top 10 automotive companies.
Let's start with sales performance of the Premium Luxury models.
|BMW||2 Series Active Tourer||7|
|COMPACT SUV / CROSSOVER|
|MIDSIZE SUV / CROSSOVER|
|LARGE SUV / CROSSOVER|
|Toyota||Land Cruiser 200||387|
Here now are the Top 10 local automotive companies as indicated by the number of automobile models that they are manufacturing or distributing that were registered with the LTO from January to March 2017.
|1||Toyota Motor Philippines||54,350|
|2||Mitsubishi Motors Philippines||12,746|
|4||Honda Cars Philippines||8,207|
|5||Hyundai Asia Resources||7,803|
|6||Nissan Philippines, Inc.||5,969|
|7||Isuzu Philippines Corporation||5,742|
|9||Columbian Autocar Corp. (Kia)||1,664|
|10||Covenant Car Company (Chevrolet)||1,645|
Last Saturday and Sunday public voting at the malls for the most preferred automobile models in this year's staging of the Automobile of the Year-People's Choice Awards was started at the Robinson's Galleria in Ortigas.
The voting exercise has been made much easier this year with the voter needing to list only 10 of his most favorite or desired automobile models. All those in the voter's list are automatically classified into its individual category and vote plurality determines the winner of the People's Choice-Automobile of the Year award in each category of Standard and Premium Luxury models.
In the malls voters are immediately given free drinks plus a chance to draw additional giveaways like T-shirts, coffee mugs and other valuable items.
For those that vote online through the voting website ( www.autofocus.com.ph) are daily electronic raffles that could make them daily winners of valuable prizes.
The next public voting where giveaways and prizes would similarly be distributed is schedule this coming Saturday and Sunday, June 17 and 18 at Robinson's Forum at corner EDSA and Pioneer Street in Mandaluyong City. The voting kiosk will be located in front of Mercury Drug by the elevator landing.
Online streaming of your favorite motoring & auto shows Motoring Today and Auto Focus, the long running TV shows for motoring and car enthusiasts are now streaming online on their individual websites (www.motoringtoday.ph / www.autofocus.com.ph)
You can watch all weekly shows and any of their archived past episodes that you may have missed any time of the day at your convenience-talk about modern technology.
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ABOUT THE AUTHOR
Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.
At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.
From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.
In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).
In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.
After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.
The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.
In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.
In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.
Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.
Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)