Apr 14, 2021


Free Rides

We're back to MECQ in NCR-Plus. By now we all know the meaning of these acronyms. Although many still need to be clarified about what this means in terms of who can still go out, and what essential businesses or trades are allowed to operate and in what capacities.

We'll leave it to others to do the clarifications. What we'll be looking into are the initiatives being undertaken by the Department of Transportation (DOTr) and its line agencies to continue to provide safe and adequate transport for the so-called APORs and frontline and health workers.

Some observers are saying the DOTr has been doing a yeoman's job to provide public transport under ECQ and now MECQ restrictions.

Many point out that the DOTr has maintained the free ride for health workers initiative in the NCR and other parts of the country that started back in March of 2020.

In a press statement, the DOTr reports that the initiative has provided free rides to more than 2.2 million health and other essential workers since then until the first week of April.

When the IATF decided to place NCR-plus under ECQ heading into the observance of Holy Week, the DOTr decided to expand the program to include free rides for APORs.

The DOTr reported that the total ridership for theFree Ride for APORs usingpublic utility buses (PUBs) andmodern public utility jeepneys (MPUJs) reached779,307 during the period from March 29 to April 7, 2021.

The DOTr has seen to it that PUV operators participating in the free ride programs are adequately compensated, ensuring the program continues to benefit health workers and now APORs.

DOTr Secretary Arthur Tugade ordered an increase in the kilometer fee rates under the program.

The DOTr said that for PUBs, the increase is P82.50 from the previous P46.80. For the Modern PUJs, the kilometer fee rate for free rides was increased to P52.50.

Meanwhile, the DOTr is coming down hard on PUVs violating health protocols and capacity restrictions, as well as colorum operators.

One particular case involved colorum PUVs and a truck that also violated health protocols meant to prevent transmission of the contagion. The case, which came to light after going viral on social media, particularly got Tugade incensed to say the least.

The case involved a truck ferrying passengers into the NCR-plus to avoid quarantine checkpoints and colorum vans that took the passenger to destinations within Metro Manila.

The DOTr said the drivers and owner of the truck, as well those of the colorum vans, have already been identified, and the process of penalizing them is underway.

There is a need to come down hard on all colorum operators and violators of health protocols to discourage ther continued operations which are seen to spread the contagion.

There is also a need for the Land Transportation Office (LTO) and deputized law enforcers to intensify operations to catch violators of health protocols and capacity restrictions, as well as colorum operators.

The LTO reports that almost 500 personnel from theCentral Office, NCR East and West, Regions 4A and 5 have inspected around 12,000 vehicles in separate operations.

This resulted in the apprehension of 78 vehicles, where 51 were colorum and the rest violated IATF and DOTr health and safety protocols.

Waiting T-Cross

Is the Volkswagen T-Cross worth the wait?

Is it worth getting a reservation early?

These are questions some of those looking to acquire a worthy subcompact SUV are asking themselves.

Volkswagen Philippines continues to tout the merits of the T-Cross, the subcompact SUV making waves globally, particularly in VW's global hubs in Brazil, China and Germany.

VW has been teasing local buyers with tidbits of information about the T-Cross which it says will soon be joining its local lineup

The latest teaser PR touts the awards and recognitions the T-Cross has garnered from various design and safety institutions in regions where it is distributed.

VW says the T-Cross attained 5-star safety ratings in theEuropean New Car Assessment Program, the Latin NCAP, and the Australian NCAP.

The T-Cross was also named the Best Compact SUV atBusiness Car Awards 2019 in United Kingdom, theCompact SUV of the Year at the 2020 Continental Tyres Irish Car of the Year in Ireland, the Best "Exterior Volume Brand" at theFrankfurt Motor Show 2019 in Germany, the Compact SUV of the Year by UOL Carros 2019 and L'Auto Preferita in Brazil, and the Compact Family Car category winner in the 5th annual Cars.co.za Consumer Awards in South Africa.

Manufactured in Brazil, China and Germany, the T-Cross is now being distributed in 55 countries. Around 202,000 units of the T-Cross was sold globally in 2019, and 296,00 in 2020.

Virtually Geely

Signs point to community quarantine restrictions cycling from easy to restrictive and back following the rise and fall Covid-19 cases.

This makes on-line marketing all the more important and this is also true for the automotive industry.

Sojitz G Auto Philippines (SGAP) is boosting its on-line marketing efforts by rolling out virtual showrooms for SGAP-owned dealerships beginning with Geely North Edsa and Geely Makati.

"Geely customers may shop for Geely vehicles in the comfort of their own homes. Now more than ever, we see a growing worldwide trend for online shopping which now includes passenger vehicles," said SGAP president and CEO Mikihisa Takayama in a press statement.

At the virtual showrooms, Geely customers can take a peek at all Geely models' exterior and interior with price and specifications; book for a service appointment; apply for car insurance; chat with an online sales agent, make an online transaction for car purchases.

The online links for Geely virtual showrooms arehttps://makati.geelyph.com/ and https://northedsa.geelyph.com/ .

Summer Mitsu Deals

Auto dealerships in NCR-plus were forced to shutdown at the start of April. But this has not stopped auto makers and distributors from continuing to promote summer deals.

This includes Mitsubishi Motors Philippines Corporations (MMPC) which has extended its hot promo deals for theMirage, Mirage G4, Xpander, Montero and Strada, as well the low down payment for the Mitusbishi L300.

Mitsubishi said the Mirage or Mirage G4 can be had for as low asP28,000 pesos all-in down payment; the Xpander for P58,000; the Strada for P128,000; the Montero Sport for P168,000, and the L300 for P88,000.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

Archive

ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)