Jan 13, 2021


Questions

The so-called provisional safeguard duties in the form of a cash bond imposed on imported passenger cars and light commercial vehicles spawned many questions mainly from the ordinary folk.

The Department of Trade Industry (DTI) said it imposed this cash bond on imported vehicles - P70,000 forpassenger cars and P110,000 for light commercial vehicles - in light of findings that "increased importation of passenger cars and light commercial vehicles is a substantial cause of serious injury to the domestic motor vehicle manufacturing industry."

The findings stemmed from investigation into a petition filed by Philippine Metalworkers' Alliance, which is a national union of automotive, iron and steel, electronics, and electrical sectors, including affiliates composed of key players in the automotive industry, the DTI said in press statement.

Of course this new imposition, albeit in the form of cash bond, met with shocked and violent reactions from members of the Association of Vehicle Importers and Distributors (AVID) who were apparently blindsided by the DTI's decision.

The DTI defended its decision by citing findings showing "imports of passenger cars have increased by an average of 35% during the period of investigation (POI) from 2014 to 2018 while the share of imports relative to production showed that imports exceeded domestic production from 295% in 2014 to 349% in 2018."

The same was true for imports of light commercial vehicles which significantly increased from 17,273 units in 2014 to 51,969 units in 2018, it said.

The DTI also emphasized that the "discontinuation of the production of Isuzu D-Max in July 2019 and the assembly plant closure of Honda Cars Philippines in the first quarter of 2020 affected local jobs and the Philippine economy."

The DTI may have good reason to impose the new "safeguard duties" on vehicle imports. Still the ordinary folk, those who buy vehicles, only have one question in mind. How will this affect retail prices of vehicles?

The obvious answer is yes even though the DTI held out the possibility that, defined as cash bonds, these could be returned to vehicle importers depending on the findings of formal investigation by the Tariff Commission.

Others are suggesting other motives for the new duties. Is the cash-strapped administration again using the auto industry as a cash cow?

The auto industry appeared to be coping well while under the pandemic and had generated good sales when the economy began to open up with aggressive pricing and marketing strategies. And maybe government felt that the industry and the market can stand to absorb more taxes.

Others are asking if government has factored in how making imported vehicles more expensive would affect sales. Will this dampen sales? Will dampened sales mean less revenues and tax collection?

But the bigger question is: Will these safeguard duties lead to automakers who had stopped assembling cars locally get back to restart factory operations?

Still the biggest question the ordinary folk are asking: Is it the time to buy vehicles while auto importers and distributors are deciding on how to react to the new duties?

Honda Extension

Honda Cars Philippines, Inc. (HCPI) may be giving car buyers a chance to own a Honda before the holiday promos end and before the prices rise because of the new duties on vehicle imports.

Honda has extended its holiday promotion entitled "Feel the Magic this Holiday Season" which features different new cash discounts, exciting deals and special offerings from January 1 to 31, 2021.

"This January, we aim to welcome this year full of hope and optimism through extending all our best deals and exclusive offers for our dear customers," said Masahiko Nakamura, HCPI president.

MB's January Treat

Perhaps January is also a good month for driving home a Mercedes-Benz. It may no longer be as affordable especially with the looming duties on imported cars.

Mercedes Benz Philippines announced great deals for January that include as much asP600,000 off on E 200 AMG, and P400,000 off on the V-Class.

Looking for Abegail

Some owners name their cars. This includes Miss Universe Philippines 2020 Rabiya Mateo who named her brand new MG 25 Alpha Crossover SUV "Abegail."

After getting the keys to her red MG ZS Alpha, Ms. Mateo said: "As Miss Universe Philippines I travel almost every day, and I'm very happy to do so now in my comfortable and stylish ZS. I'm excited for all the extraordinary trips my ZS and I will take together, and all the possibilities to see even more of our beautiful country."

Many should now be looking for Abegail on the road.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)