Feb 14, 2018


How the auto industry performed in 2017

We have finally finished consolidating the figures provided to us by the Land Transportation Office (LTO), the government agency mandated to ensure that all motor land vehicles all over the country are legally registered. Through its long-time official I.T. provider, STRADCOM Corp., we have been allowed access to and public release of the complete data representing the actual registration of motor vehicles from all LTO field offices nationwide.

As we have been doing in the past few years, as encouraged by many of the members of the local auto industry, we regularly (quarterly and annually) release these figures, which is the closest indicator of actual vehicle sales in the country

The classification of the vehicles reflected here is based on the classification and categorization of the yearly Auto Focus People's Choice and Media's Choice Awards.

Arranged from the top seller down, here's how the different vehicle categories performed last year based on the number of units registered coupled with top 5 models in each category.

STANDARD CLASSIFICATION

Subcompact sedan

Total: 100,912 units

1. Vios

2. Accent

3. Mirage 4

4. City

5. Mirage

37,743

12,485

11,944

9,180

6,870

Subcompact SUV/ Crossover

Total: 25,707 units

1. EcoSport

2. BR-V

3. Juke

4. HR-V

5. Jimny

10,885

6,629

2,421

1,626

1,235

Midsize SUV/Crossover

Total: 85,346 units

1. Fortuner

2. Montero Sport

3. mu-X

4. Everest

5. Trailblazer

38,108

17,706

12,293

11,847

2,785

Compact sedan

Total: 11,949 units

1. Civic

2. Corolla Altis

3. Elantra

4. Mazda3

5. Golf

3,941

3,582

1,413

1,306

379

Multi-purpose Vehicle

Total: 65,189 units

1. Innova

2. Avanza

3. Adventure

4. Ertiga

5. Crosswind

24,192

15,541

10,796

5,946

3,897

Compact SUV/Crossover

Total: 9,374 units

1. Tucson

2. CR-V

3. Forester

4. RAV4

5. CX5

2,925

2,008

1,671

960

782

Pickup

Total: 39,456 units

1. Hilux

2. Ranger

3. Navara

4. D-Max

5. Strada

13,399

9,777

7,350

4,240

3,350

Large SUV/Crossover

Total: 2,468 units

1. Explorer

2. Pajero

3. Prado

4. Patrol Royale

5. Expedition

1,178

487

479

123

97

Van

Total: 30,899 units

1.HiAce

2. Urvan

3. Grand Starex

4. Grand Carnival

5. Supro

20,372

6,632

3,143

663

57

Sports Car

Total: 1,164 units

1. Mustang

2. WR-X

3. MX-5

4. 86

5. BRZ

413

266

222

124

60

Mini

Total: 27,191 units

1. Wigo

2. Picanto

3. Celerio

4. Alto

5. Brio Amaze

19,294

3,202

2,713

802

486

Midsize Sedan

Total: 782 units

1. Camry

2. Accord

3. Mazda6

4. Legacy

5. Passat

285

133

132

82

61

PREMIUM LUXURY

Large SUV / Crossover

Total: 2,146 units

1. Land Cruiser 200

2. Lexus LX570

3. BMW X5

4. Jeep Grand Cherokee

5. Audi Q7

1,729

171

63

58

53

Subcompact sedan

Total: 474 units

1. MINI Cooper

2. MBenz A-Class

3. BMW 1-Series

4. Audi A1 Sportback

5. Audi S3

298

92

66

11

7

Van

Total: 1,705 units

1. Alphard

2. Odyssey

3. MBenz B-Class

4. Peugeot Expert

5. VW Crafter

993

322

253

74

43

Midsize sedan

Total: 472 units

1. MBenz E-Class

2. BMW 5- Series

3. Lexus ES350

4. Volvo V90

5. Audi A7 Sportback

192

144

117

6

5

Compact SUV/Crossover

Total: 846 units

1. Lexus NX200t

2. MBenz GLC

3. MBenz G/GLA-Class

4. BMWX1

5. Porsche Macan

269

139

119

99

77

Sports Car

Total: 286 units

1. MBenz AMG

2. Challenger SRT

3. Porsche 911

4. Porsche Boxster

5. Audi R8

50

33

31

26

24

Midsize SUV/Crossover

Total: 741 units

1. Lexus RX350

2. BMW X3

3. MBenz GLE

4. Porsche Cayenne

5. BMW X4

350

145

76

56

36

Large sedan

Total: 223 units

1. BMW 7-Series

2. MBenz S-Class

3. Volvo S-90

4. Chrysler 300C

5. Panamera

66

57

35

22

13

Compact sedan

Total: 720 units

1. BMW 3-Series

MBenz C-Class

2. Lexus IS350

3. MBenz CLA-Class

4. Audi A4

5. BMW 4-Series

178

178

124

98

58

34

Multi-purpose Vehicle

Total: 105 units

1. MBenz B-Class

2. BMW 2-Series Active Tourer

3. Peugeot 5008

48

30

27

Here is the total number of vehicles registered in 2017 from the country's automobile companies. Due to space limitations we are restricted to the top 20.

2017 SALES VOLUMES REPORT (January-December)

1

Toyota Motor Philippines

179,239

2

Mitsubishi Motors Philippines

51,577

3

Ford Philippines

34,870

4

Honda Cars Philippines

29,774

5

Hyundai Asia Resources

26,063

6

Nissan Philippines, Inc.

22,070

7

Isuzu Philippines Corporation

20,430

8

Suzuki Philippines

16,907

9

Covenant Car Company (Chevrolet PH)

6,123

10

Columbian Autocar Corp. (Kia PH)

5,050

11

Berjaya Auto Philippines (Mazda PH)

4,576

12

Motor Image Pilipinas (Subaru)

3,540

13

Autonation Group

2,218

14

Automobile Central Enterprise, Inc. (Volkswagen)

1,305

15

Lexus Manila, Inc.

1,154

16

SMC-Asia Car Distributor Corp (BMW PH)

919

17

PGA Cars, Inc.

494

18

Eurobrands Distributor (Peugeot PH)

349

19

Mahindra Philippines

349

20

British United Automobiles (MINI)

314

For this year we hope to continue giving regular quarterly reports on the number of motor vehicles registered nationwide broken down per classification of Standard and Premium/Luxury and vehicle model categories.

Happy Motoring!!!

For comments & inquiries (email) sunshine.television@yahoo.com

ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)