Oct 14, 2020


October Celebrations

The 10th month of the year is proving to be a busy month for celebrations. And it certainly isn't just because it's Octoberfest.

Honda is celebrating its 30th year of operations in the country. Ford is celebrating October as Truck Month. Mercedes-Benz is celebrating Octoberfest not with the usual beer as in Germans of yore, but with deals that includes hundreds of thousands in discounts.

Honda's 30th

Honda Cars Philippines, Inc. (HCPI) is celebrating the 30th year of operations in the country this month, 30 years of successfully selling what can be called legacy models - the Civic, the Accord, the CR-V, and the City - and newer innovative models like the Mobilio, BR-V, and Civic Type R.

The occasion may have called for grander festivities but under Covid-19 pandemic restrictions, the celebration was on-line with many partners in the industry and in media attending.

Still it was significant milestone, all the more with Honda taking advantage of the occasion to formally introduce Masahiko Nakamura as HCPI president who assumed office in April right in the middle of the strictest community quarantine protocols.

At the virtual celebration, Honda tipped media of plans to roll out two new models before the month is over.

Also as part of the celebration, Honda offers a P180,000 discount for the Type R Civic, which is also nod to the model that established Honda's presence locally. The Civic was the first model sold in the local market back in the 1990s and to date has sold 131,067 units.

Ford Truck Month

Ford Philippines is aiming to sell a lot of pickups this October, its traditional "Truck Month."

"The Ford Truck Month has been Ford Philippines' annual tradition of celebrating ownership of the Ford Ranger and making it accessible to more customers through our wide array of great deals," said PK Umashankar, Ford Philippines president and managing director.

"The Truck Month is back this October and we look forward to serving more Filipinos who need a tough, reliable, and capable pickup truck for their work and play needs," he added.

From October 1-31, 2020, cash discounts, all-in low downpayment deals, and free ownership package worthP100,000 is being offered for the purchase of the Ranger Wildtrak, XLS, or Raptor, Ford said in a press release.

Ford is also offering deals for its SUVs and Transit van with itsSeize the Deal promotions available until October 31, 2020, it added.

MB October-Feast

Also offering hard-to-resist deals for its lineup of luxury vehicles this October is Mercedes-Benz Philippines.

Mercedes-Benz calls this an October-feast of deals from 0% interest rates, low monthly amortization, low down payment, to cash discounts, which also come packed with freebies.

Buyers can have a brand new C Class Benz for as low asP2.99 million, an E-Class forP3.59 million, a V-Class for P4.19 million,

You can find out more of these deals at Mercedes-Benz showrooms onEdsa Greenhills, Bonifacio Global City, Alabang, and Cebu City.

Motorcycle Taxis

Motorcycle taxis may be back soon.

In a radio interview, Department of Transportation (DOTr) Assistant Secretary for Communications and Commuter Affairs Goddes Hope Libiran indicated that the DOTr sees no problem with motorcycle taxis being allowed to resume operations.

However, it was noted that this needs a resolution from Congress to continue with a pilot study on motorcycle taxi operations while legislation is drafted to allow this new mode of public transport.

Already the Inter-Agency Task Force on Emerging Infectious Diseases (IATF) has endorsed to Congress a recommendation to start a new pilot study so that motorcycle taxis can help alleviate the lack of public transport under community quarantine restrictions.

The IATF recommendation comes with a letter from local governments of Metro Manila also supporting the resumption of motorcycle operations.

An IATF technical working group has already drafted guidelines for the safe operation of motorcycle taxis.

In the radio interview, Libiran said the DOTr needs a legal basis to allow motorcycle taxis to operate. Hence the need for a Congress resolution.

Commuter and consumer groups or organizations should really be calling on Congress to initiative moves to allow companies like Angkas to resume operations.

It's only common sense really. Already riding-in-tandem is now allowed with some conditions to make it safe against the spread of Covid-19 contagion.

Free AFCS Cards

The Land Transportation Franchising and Regulatory Board (LTFRB) has given teeth to Department of Transport Secretary Arthur Tugade's call for free Beep or Automatic Fare Collection System (AFCS) cards.

The LTFRB issued Memorandum Circular (MC) 2020-057. The title of the memorandum circular says it all: "Removal of Fees of AFCS Cards Charged to Commuters Apart from Fare Load."

This should force the hand of AFCS and bus operators to provide cards for loading of fares free.

The DOTr wants to encourage the use of contactless payment of fare in. bus and other forms of transport and had initially implemented this at the EDSA Busway.

But after commuters complained about the high initial cost of acquiring Beep cards, the DOTr backtracked a bit to allow both use of Beep cards and cash payment using makeshift ticket booths at loading and unloading stations or bays.

Tugade then said the EDSA Busway conglomerate should look for another AFCS operator that would provide fare cards for free.

This call also echoed President Duterte's wish for free Beep cards.

In issuing MC 2020-057, LTFRB Chairman Martin B. Delgra said: "The safety of the commuting public has always been our priority whenever LTFRB implements its policies, especially during this pandemic. Despite the unfortunate circumstance, the agency will continue to strengthen its enforcement of safety guidelines until such time that the cashless payment in the EDSA Busway route will resume."

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)