Sep 22, 2021


Big Brother

Before the advent of Big Brother reality TV shows, the term had a sinister connotation.

Taken from George Orwell's "Nineteen Eighty-Four" novel, the term Big Brother suggested that government was monitoring people to control and suppress their will.

However, something like Big Brother may be good for road safety and efficient public transport.

The Department of Transportation (DOTr) and its line agency, the Land Transportation Franchising and Regulatory Board (LTFRB) , are moving to implement something akin to Big Brother.

It's called the Central Public Utility Vehicle Monitoring System (CPUVMS).

Using GPS or Global Positioning System technology, the CUPVMS aims to monitor real-time the number of public utility vehicles (PUVs) out on the road, their speed, their routes, estimated time of arrivals, at any given moment.

Transportation authorities say the CUPVMS will help commuters, and maybe motorists as well, to know the information collated and broadcast or streamed by this particular Brother Brother to plan their commute or travel.

The LTFRB says the CUPVMS can also be useful in allowing its command center to monitor PUVs for possible violations such as going out of line, taking too long at stops, speeding, and even detecting colorum operations.

Already the LTFRB is using the CPUVMS to monitor Public Utility Buses on the EDSA Carousel that are participating in the Service Contracting Program.

This is just Phase 1 of the CPUVMS rollout, according the LTFRB chairman Martin Delgra.

Phase 2 will see the CPUVMS covering other City PUBs, Phase 3 will cover Provincial PUBs, Phase 4 will cover all PUVs in other Regional Franchising and Regulatory Offices.

The DOTr says the CPUVMS is part of the overall plan to implement the Public Utility Vehicle Modernization Program.

This kind of a Big Brother we definitely should welcome.

Slow August

Vehicles slowed in August with only 3,919 units sold by members of the Association of Vehicle Importers and Distributors (AVID).

This was 19 percent down from the 4,862 units sold in July, and18 percent down from the 4,753 units sold in August of last year.

AVID attributed the slowdown to the sporadic lockdowns imposed by the authorities following the surge in Covid-19 cases in Metro Manila and other areas.

However, AVID says "despite this contraction, the Philippine automotive industry remain on tract toward recovery."

It pointed out that AVID members sold a total of 39,011 units in the first eight months of the year, a 33 percent increase compared to the 29,363 units sold in the same period last year.

People are still buying more SUVs than passenger cars as light commercial vehicles make up 75 percent of the total industry sales.

" LCV sales consistently improved with a 44 percent surge from 19,412 units sold in the first eight months of 2020 to 27,956 units sold in the same period this year," said AVID.

Ford leads other AVID members in sales in this segment with 11,639 units sold, Suzuki is second with 7,874, while Hyundai is third with 3,420.

Passenger Cars sales in the first eight months of the year grew just by 4 percent from 9,758 units sold in 2020 to 10,164 units this year, said AVID.

"The entire industry hit a pot hole in August due to the necessary health restrictions. Despite this, we at AVID choose to be optimistic as we approach the final stretch of the year," says AVID president Ma. Fe Perez-Agudo.

Pushing Hatchbacks

Suzuki Philippines led passenger car sales in the first eight months of the year, according to the latest AVID press statements.

This has not stopped Suzuki from launching a more aggressive campaign to push the trio of hatchbacks in its local lineup-the S-Presso, the Swift, and the Celerio.

Bucking the trend towards SUVs and crossover, Suzuki continues to push the narrative that hatcbacks remain a popular vehicle of choice among young people.

It says this is hardly surprising if you take into account all the advantages hatchbacks have to offer especially with our current situation wherein you'd prefer to have your own vehicle for mobility.

The hatchback offers practicality and storage space in a relatively compact size while also providing a versatile driving experience.

The stylish and trendy S-Presso can be mistaken for an SUV if not for its size that is nonetheless perfect for urban drives, especially with a 22 kilometer per liter rate as tested by Automobile Association Philippines. It also comes with an SRP of Php523,000.

Suzuki describes the Swift as dynamic and powerful in a fun-sized package that comes with an elegant exterior and roomy interior. TheSwift comes lately with an 80K-peso discount or a 29K-peso downpayment.

The Celerio is touted as the hatchback with incredibly spacious legroom, easy maneuverability, intelligent design and fuel efficiency rating of 27.70 kilometer per liter of for the MT variant as certified by Department of Energy.

It now comes with cash discount of as much as 60K-pesos and downpayment of as low as P29K.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

Archive

ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)