Jan 04, 2023


Looking Back and Beyond

Looking back on 2022, we can say that the automotive industry, and the country as well, may have finally freed itself from the yoke of a pandemic that slowed the industry down for more than two years.

The year saw the industry continue to show the resilience that allowed it to rebound from the depths of a pandemic that restricted production, distribution and sales.

Automakers and distributors continued to expand dealership networks and adapting them to global standards of brand excellence.

Even more all-new and upgraded models were launched with all the latest in technologies making automobiles all the more safer, comfortable and fun-to drive, not to mention all the more connected to the digital world.

And there are those who say that maybe 2022 saw the beginning of a shift towards greater use of electric vehicles.

All this made 2022 a remarkable year for both the industry and the community it serves - motorists, auto enthusiasts, and everyone benefiting from use of motor vehicles.

Looking beyond 2022, many can say with confidence that we are past the brink toward normalcy.

The industry has driven up sales while improving services and expanding networks of dealerships, and offering more and better automotive products.

We can sense that industry will continue to do so but at a more intense level. It is no longer about recovery. The year 2023 should be all about competition, growth, and change.

The local automotive market has a lot more players in all brackets from entry level to premium, all wanting to grow their share of the market expected to be free of all restrictions in the New Year.

Even more exciting and significant is the trend towards use of battery-powered mobility - from those pesky two- and three-wheeled electric bikes and scooters to mild hybrids, plug-in hybrids, and full electrics.

Already the local market offers EVs from the ultra cheap to the mega expensive and the EVIDA provides incentives for their use and establishing an infrastructure supporting the transition to an electrified future for mobility.

The year 2022 also saw authorities easing restrictions more and more, the government wanting to force a return to normalcy and allow the economy to breathe more freely and grow.

Authorities and the private sector intensified efforts to push through with projects, policies, and plans to recover from the effects of the pandemic and thrive in the new normal.

Projects fast-tracked during the lockdowns, modernization programs aimed at providing a more efficient public transport and improving traffic -- elevated tollways, the subway project, light rail transit and PNR rehab and extensions - were continued in 2022.

The Libreng Sakay and the Service Contract Programs, and other measures aimed to provide transport for people returning to work and students going back to school were maintained even as a new administration took over in the middle of the year following the May elections.

Government moved to further ease what are now called Alert Levels, allowing people back in malls, restos back to full capacity, schools mandated to return to face-to-face classes.

People reveled in the returned freedoms, but this also saw the return of past problems, including traffic congestion and lack of public transport.

The return of the so-called coding schemes to reduce the number of vehicles on major thoroughfares at certain hours didn't help.

Road closures prompted by infrastructure projects including the Metro Subway, more elevated tollways exacerbated traffic woes.

The rise in the number of two- and three-wheel electric vehicles on major thoroughfares in the metro, encouraged at the height of the pandemic, added to chaos on the streets.

The year 2022 also saw a number of controversies, including the legality of the Non-Contact Apprehension Scheme being questioned before the Supreme Court.

Bus and jeepney fares were raised. LRT fare increases were aired and denied.

And all year long, fuel prices hurt motorists and public transport operators.

But overall, despite the return of past motoring and commuting problems, people are just happy to be freer to travel, freer to move around in the city and to go motoring to the countryside.

Start-Stop Battery

The past year also saw more automobiles with start-stop engine technology which is said to help improve fuel economy, ideal powertrains in this time of high fuel prices.

Start-stop engines put a strain on batteries.

So it comes as no surprise that Motolite has developed batteries that are engineered to work with start-stop engines.

One is the Motolite EXCEL EFB, which the country's top battery brand says has been designed for extended performance, able to endure the punishing demand of start-stop engines on premium vehicles, even under extreme local road and weather conditions.

Motolite also is making available the EXCEL AGM.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)