Motoring Today Column

Dec 21, 2016

Vehicle Registration Report - January to September 2016

Sometime back in this column, last September 7, 2016 to be precise, we answered the clamor of many of our readers for us to come up with a combined sales performance of the country's automobile manufacturers and importers, considering that these come in separate reports. The idea is to save them the time to collate these volumes of figures monthly or quarterly just to figure out, for whatever purpose, what sold how many of what, what sold the most, etc.

We initially published the numbers representing vehicles that were actually registered with the Land Transportation Office (LTO) nationwide as documented by their official I.T. provider, Stradcom from January to July 2016.

So, as a continuing public service, we would like to publish now the combined number of vehicles registered from January to September of this year. Allow us to start the breakdown per automobile model category.

I. Standard Category

A. Sub Compact Sedan

1) Toyota Vios - 24,921

2) Toyota Wigo - 12,708

3) Mitsubishi Mirage 4 - 9,272

4) Honda City - 6,521

5) Hyundai Accent - 6,398

F. Large SUV

1) Ford Explorer - 808

2) Toyota Prado - 275

3) Mitsubishi Pajero - 246

4) Jeep Wrangler - 166

5) Ford Expedition - 99

B. Compact Sedan

1) Toyota Altis - 3,292

2) Mazda 3 - 1,010

3) Honda Civic - 894

4) Hyundai Elantra - 627

5) Suzuki Ciaz - 542

G. Pickup

1) Toyota Hilux - 9,159

2) Ford Ranger - 6,363

3) Mitsubishi Strada - 3,140

4) Nissan Navara - 3,055

5) Isuzu D-Max - 2,733

C. Midsize Sedan

1) Toyota Camry - 418

2) Kia Forte - 177

3) Honda Accord - 92

4) Mazda 6 - 83

5) Chevrolet Malibu - 57

H. Van

1) Toyota Hiace - 14,698

2) Nissan Urvan - 4,025

3) Hyundai Grand Starex - 2,123

D. Compact SUV

1) Ford EcoSport - 7,242

2) Hyundai Tucson - 1,389

3) Honda HR-V - 1,341

4) Subaru Forester - 1.082

5) Honda CR-V - 819

I. Sports Car

1) Mazda MX-5 - 136

2) Toyota 86 - 107

3) Subaru WRX 2.0 - 87

4) Subaru WRX STI - 72

5) Honda CR-Z - 25

E. Midsize SUV

1) Toyota Fortuner - 16, 774

2) Ford Everest - 9,967

3) Mitsubishi Montero Sport - 9,589

4) Isuzu MU-X - 9,103

5) Chevrolet Trailblazer - 2,551

J. MPV (Multi-Purpose Vehicle)

1) Toyota Innova - 11,372

2) Toyota Avanza - 9,062

3) Mitsubishi Adventure - 6,943

4) Honda Mobilio - 3,838

5) Suzuki Ertiga - 2,759

II. Luxury Category

A. Subcompact Sedan

1) MINI Cooper - 109

2) VW Golf GTI - 27

3) BMW 1 Series - 23

4) Mercedes Benz A 200 AMG - 18

5) Audi A1 Sportback - 18

F. Midsize SUV

1) BMW X3 - 125

2) Porsche Macan - 87

3) Mercedes Benz GLE 250d - 40

4) Volkswagen Touareg - 39

5) Audi Q5 - 37

B. Compact Sedan

1) BMW 3 Series - 110

2) Mercedes Benz C 200 AMG - 75

3) Lexus IS350 - 36

4) Volkswagen Beetle - 34

5) Audi A3 - 22

G. Large SUV

1) Toyota Land Cruiser 200 - 555

2) Nissan Patrol Royale - 78

3) Lexus LX570 - 61

4) BMW X5 - 46

5) Porsche Cayenne - 39

C. Midsize Sedan

1) BMW 5 Series - 255

2) Lexus ES350 - 61

3) Volkswagen Passat - 54

4) Mercedes Benz E200 - 51

5) Audi A6 - 13

H. Van

1) Toyota Alphard - 459

2) Honda Odyssey - 230

3) Mercedes Benz V 220d - 54

4) Peugeot Expert Tepee - 38

5) Chrysler Town & Country - 9

D. Large Sedan

1) Mercedes Benz S 350d - 58

2) BMW 7 Series - 53

3) Chrysler 300 - 14

4) Lexus LS460 - 9

5) Audi A8 - 4

I. MPV (Multi Purpose Vehicle)

1) BMW 2 Series Active Tourer - 56

2) Mercedes Benz B Class - 25

3) Volkswagen Touran - 18

4) Peugeot 5008 - 9

E. Compact SUV

1) Lexus RX350 - 149

2) Volkswagen Tiguan - 79

3) MB GLC 250 AMG - 32

4) BMW X1 - 30

5) MINI Countryman - 28

J. Open

1) Lexus NX200t - 132

2) BMW 4 Series Gran Coupe - 29

3) Volvo V60 Cross Country - 1

Vehicle Registration per Company

(January to September 2016)

1. Toyota Motor Philippines 107,016

2. Mitsubishi Motors Philippines 35,058

3. Ford Group Philippines 26,105

4. Hyundai Asia Resources 16,003

5. Honda Cars Philippines 15,954

6. Isuzu Philippines 14,525

7. Nissan Philippines 10,937

8. Suzuki Philippines 9,014

9. Columbian Auto Car 5,244

10. Covenant Car Company 4,046

Due to space limitations we are constrained to cover only ten companies. May I reiterate that these are recorded number of vehicles registered with the LTO nationwide as documented by Stradcom, its official IT provider covering the months of January up to September 2016. Registration covering the last quarter (October/November/December) of the year is not included here.

We hope that with this shared facts and figures we were, in one way or another able to maintain a more convenient flow of information from the automotive industry to the general motoring public.

Happy Motoring & Merry Christmas!!!

For inquiries and comments (email) sunshine.television@yahoo.com

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)

 

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