Local auto companies are losing no time in launching new or refurbished models to the market after authorities began easing community quarantine restrictions.
It's quite understandable since they lost more than two months of time to the Covid-19 pandemic. And with the economy still barely awake from a long forced slumber, auto assemblers and distributors are pulling all stops to get their new offerings back out in the market and hopefully into the streets with their new owners.
The industry's hope for a resurgence in sales hinges on a lot more people opting to acquire cars out of fear that public transport exposes them more to the deadly Covid-19 virus.
Others hope on enticing buyers by throwing in a lot of freebies and dressing up old models with new gear and kits to make them seem more special and turn them into must-acquire vehicles.
Then there are the one-off variants or models, aspirational vehicles now made available to a wider segment of buyers.
And the new models are offered with jawdropping prices and promos.
In less than a week, three vehicle launches were held in Zoom conferences or on Facebook. Physical launches are prohibited by government imposed physical distancing protocols.
Going For It
Toyota Motor Philippines is going for first-time buyers and family's looking for second or even third cars to overcome the challenges of going to and from work or other essential places with the New Wigo.
In launching the New Wigo online, Toyota said the New Wigo provides "the best option for budget-conscious first-time car buyers and those looking for extra car for other family members."
The New Wigo comes with refreshed front bumper, rear combination lamp, and redesigned seats and interior, power doorlocks and new instrument panel, SRS airbags for the driver and front passenger, back sonar, and Anti-Lock Brake System (ABS).
Four variants are available starting from the base model E with manual transmission priced at Php568k, the G MT at Php623k, the G AT at Php658k, to the top-of-line TRD S at Php700K.
"The New Wigo now comes with the push start button and Steering Switch, as well as LCD touch panel type A/C for the TRD S and G variants. The power retract and adjust side mirrors make driver rear visibility easily adjustable, and parking is more convenient and beginner friendly with the new back camera that comes with TRD S and G variants," Toyota said in a press statement.
"The TRD S variant's TRD kit also includes Apple CarPlay and Android Auto compatibility, Voice Command Feature, and a class leading Digital Video Recorder, making every trip safer, more convenient, and enjoyable," it added.
Boondock Special
Isuzu Philippines Corporation unveiled the 2020 D-Max Boondock 4x4 on Zoom.
In launching the DMAX Boondock 4x4, Isuzu hopes to encourage its loyal customer base as well a new buyers to "Live Life Differently" and "go beyond the comfort of our homes, to explore the outdoors, and open ourselves up to more adventures," it said in a press statement about the launch.
"No other pickup can symbolize the Filipino off-roader's re-emergence from months of home confinement than the 2020 D-MAX Boondock 4x4, which has been designed to handle practically all types of terrain: sand, gravel, riverbed, mud, and rocks," it added.
The new DMax Boondock is powered by a 4JJ1-TCX 4-Cylinder in-line Blue Power 3.0-liter diesel engine with VGS turbo charger and intercooler that generates177 horsepower at 3,600 rpm and 380 Newton-meters of torque at 1,800 to 2,800 rpm.
The Boondock features monotube nitrogen-charged front and rear shock absorbers, steel side steps, 265/70 R17 all-terrain tires wrapped around matte black off-road rally type design R17 rims, a new hood and body customized graphics that pay tribute to the country's highest "boondock," Mt. Apo.
The 2020 D-MAX Boondock 4x4 is available inAT and MT variants, priced at Php1.795 million and Php1.725 million, with a Php95,000 discount available until the end of June.
Gran Coupe
SMC Asia Car Distributors Corp., the official importer and distributor of BMW in the Philippines, is looking at luring buyers back to showrooms, virtual or physical, to check out the first ever BMW 2 Series Gran Coupe now available locally.
In a press statement, SMC Asia Car said the Series 2 Gran Coupe raises the bar in the compact 4-door sedan class with advanced BMW front-wheel drive architecture, cutting edge chassis technology and innovative systems, making it the perfect car for the urban youth looking for sportiness, connectivity, and cabin roominess with all luxurious amenities and modern conveniences for family life and long drives.
Only one variant is available, the 218i Gran Coupe Sport, which carries over the elegant but sporty aesthetics of its larger BMW coupe stablemates, including a dynamically stretched low-slung silhouette and four frameless doors.
The 218i Gran Coupe Sport comes with the 1.5-liter BMW TwinPower Turbo 3-cylinder gasoline engine offering 140 hp and 220 Nm of torque and paired with a seven-speed dual clutch Steptronic automatic transmission.
The BMW 218i Gran Coupé Sport is priced at Php2,990,000 and is available in Alpine White, Black Sapphire, Melbourne Red, and Mineral Grey.
Happy Motoring!!!
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ABOUT THE AUTHOR
Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.
At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.
From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.
In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).
In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.
After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.
The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.
In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.
In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.
Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.
Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)