Hyundai Unveils INSTEROID Concept
Hyundai Motor Company has the INSTEROID, a concept car that redefines
automotive design with a focus on gaming influences and user customization.
Building on the success of the Hyundai INSTER, an acclaimed electric urban
SUV, INSTEROID combines sporty aesthetics with an immersive user
experience.
Developed by Hyundai's European design team, INSTEROID blends the playful
essence of "INSTER" with the energetic connotation of "STEROID."
It is as of yet just a concept car with no performance targets.
The INSTEROID features a gamified design with enhanced aerodynamics and a
minimalist cockpit, promoting a unique driving experience through its
customizable features and distinctive sound.
The concept car aims to target the next generation of car buyers.