Kuya Kim Partners with BMW Motorrrad
Kim Atienza, better known as Kuya Kim - cyclist, marathoner, triathlete, TV
personality, former congressman, and motorcycle enthusiast - is continuing
on as brand ambassador for BMW Motorrad.
And in partnership with Petron, Kuya Kim will go a "Make a Life Ride"
adventure on board the R 1250 GS Style Rallye.
The partnership with BMW and Petron aims to draw motorcycle enthusiasts
into adventure riding and create more awareness for BMW Motorrad's Rider
Education and Road Safety advocacies.
According to Spencer Yu, president of SMC Asia Car Distributors Corp.,
official importer and distributor of BMW Motorrad in the Philippines, with
Kuya Kim as partner in building the BMW community, the brand is not only
expanding its riding groups, but also spreading the cause to create riders
that advocate for proper rider education and road safety.
The partnership with Petron will enable Kuya Kim to experience the full
potential of the BMW R 1250 GS Style Rallye on his adventures.
According to Lemuel C. Cuezon, Assistant Vice-President, Marketing Division
Head of Petron Corporation, with the partnership with Kuya Kim, Petron
wants other riders to have a look at the Petron experience-unmatched power,
peak performance, and smooth rides.
