Volkswagen Philippines and Grand Canyon Multi-Holdings, Inc. or GCMI
recently launched the Iloilo dealership at the upper ground level of SM
Iloilo along Benigno Aquino Sr. Avenue.
Volkswagen Iloilo is the result of a partnership between Volkswagen
Philippines and GCMI, an automotive and car parts dealer founded by a
family of Filipino businessmen based in Iloilo which now has seven other
dealerships in the city and in Panay Island.
In a statement, Volkswagen Philippines stated that Volkswagen Iloilo is
expected to push the Volkswagen brand more aggressively in central
Philippines, particularly in the Iloilo, Capiz, Antique, and Aklan
provinces of Panay Island where the demand for premium European brands such
as Volkswagen has grown strong, especially among professionals like
doctors, lawyers, businessmen, overseas Filipinos and seafarers.
The Iloilo dealership is Volkswagen Philippines' second in central
Philippines, the other being Volkswagen Bacolod.