San Fernando Pampanga's Best Naming Rights
The NLEX Corporation, previously known as Manila North Tollways Corporation
or MNTC, formally signed an agreement with Pampanga's Best, Inc. for the
naming rights of the NLEX San Fernando Interchange.
With the term sheet signed by Rod Franco, President and CEO of Metro
Pacific Tollways Corporation and NLEX Corporation, and Angelo Hizon Jr.,
President of Pampanga's Best, Inc., the signing ceremony signals the start
of the 10-year partnership between the two companies. With the naming
rights agreement, the San Fernando Interchange will be named as "San
Fernando Pampanga's Best". The Pampanga's Best brand will also be added to
the interchange structures as well as the 19 directional signs along the
NLEX bearing the name San Fernando.
MR. ANGELO HIZON, JR.
PRESIDENT, PAMPANGA'S BEST INC.
"
It's an honor na maging partner ng NLEX. Isipin mo, among all the other
companies na pwede nilang iinvite as partner, kami pa ang napili. It's
really an honor."
Also during the signing ceremony, it was explained that the said naming
rights is not an outdoor advertising. Renato Ticzon, President of NLEX
Ventures Corporation, a wholly owned subsidiary of NLEX Corporation,
highlighted that naming rights does not sell company products as much as
the company itself.
In a statement, Rod Franco said that the naming rights agreement is more
than just building brand image and that reflecting Pampanga's Best brand in
NLEX structures will create a legacy that will stay from one generation to
the next.
MR. ROD FRANCO
PRESIDENT AND CEO, NLEX CORPORATION
"Pampanga's Best will help us in the up-keep of the San Fernando
Interchange. They'll be providing signages, they'll be providing materials
that will improve the look and feel of the San Fernando Interchange."